你好！
I help organizations succeed across cultures
by turning complexity into clarity.
As a creative architect, I design strategic frameworks, narrative experiences, and connection spaces—combining rigorous research methodology (PhD-trained in decision-making and cognitive neuroscience), cross-cultural fluency (lived in 7 countries!), and storytelling through documentary and event curation.
I work with organizations in education, culture, and media—helping them expand internationally through strategic research, documentary storytelling, and event curation.
Based in Taiwan | Working globally
Experience
- 2025 EdTech Taiwan Expo Family & Children Zone Curator
Taipei Computer Association (2025) - Education Exhibition Coordinator
VIS Experimental Education (2024 – 2025) - Video Production Business Owner
Media Ape (2022-2024) - Multimedia Producer
Taiwan External Trade Development Council (TAITRA) (2022 – 2024) - Marie Skłodowska-Curie Early Stage Researcher
University Clinic Bonn (2019 – 2021) - Research Assistant
National Central University (2018 – 2019)
Education
- MSc Brain & Cognition – Erasmus University Rotterdam
- BSc Psychology – St. Mary's University London
Skills
Academic Publications
- Bigné, E., Simonetti, A., & Shih, D.Y.W. (2024). "Contagious" brands: Are they safe from coronavirus? Management Decision.
- Shih, D.Y.W., Simonetti, A., & Bigné, E. (2024). Exploring the Factors Influencing Blame Attribution and Attitudes Toward Brands with COVID-19 Semantical Associations. Corporate Reputation Review.
Guest Podcast Appearances
Events
[Expo] 2025 EdTech Taiwan Expo (Family & Children Zone)
+2025 EdTech Taiwan Expo: Family & Children Zone
Strategic rebrand • 900+ parent survey • Cross-sector documentary partnership • Forum with international speakers
In 2025, I led the strategic repositioning and curation of the Family & Children Zone at Taiwan's largest EdTech event, transforming it from an activity-focused area into a pedagogically-grounded advocacy platform for digital literacy in the AI age.
ROLE
EdTech Taiwan Expo Zone Curator & Strategic Lead
IMPACT
- Rebranded zone from “Children Have Fun After School” to “Family & Children Zone” with clear Social & Emotional Learning (SEL) & Project-Based Learning (PBL) pedagogical frameworks
- Secured cross-sector partnership producing documentary on digital literacy (Acer Foundation, Child Welfare League Foundation, experimental elementary school, FactLink)
- Curated international forum "Digital Literacy in the Age of AI" featuring speakers from Taiwan and Denmark
- Conducted mixed-methods research with 900+ parents revealing critical EdTech adoption barriers
- Developed new vendor pipeline aligned with strategic thematic direction
WHAT I DID
- Strategic Vision & Re-Branding
- Conceptualized and executed complete zone repositioning from generic activity space to advocacy-driven learning environment
- Established pedagogical framework centered on Social & Emotional Learning (SEL) and Project-Based Learning (PBL)
- Conducted market research defining target audience (parents with children aged 5-12) to inform all programming decisions
- Partnership & Content Creation
- Orchestrated cross-sector documentary partnership maximizing on-site and post-expo digital literacy impact
- Curated thought leadership forum balancing international expertise (University of Southern Denmark) with local stakeholders (CommonWealth Education, iWIN Taiwan)
- Managed multilingual speaker coordination across three languages and time zones
- Business Development & Execution
- Built new vendor pipeline focused on pedagogically-aligned exhibitors
- Designed and coordinated two dedicated experiential zones: “Little Creative Camp” and “Exploring with Technologies”
- Coordinated vendor partnerships for continuous on-site programming, maximizing visitor engagement and exhibitor value
[Exhibition] 2025 Bett Asia
+EdTech Taiwan's First Global Exhibition: Bett Asia 2025
First international partnership in 8 years • 400+ booth visitors • Government-level engagement
In 2025, I led EdTech Taiwan's inaugural presence at Bett Asia, Southeast Asia's largest educational technology (EdTech) conference and exhibition - marking Taiwan's EdTech Expo's first international presence in 8 years.
ROLE
International Partnership Lead & Exhibition Producer
IMPACT
- First-ever Taiwan partnership with Hyve Group
- 400+ qualified booth visitors
- Malaysia Ministry of Education expressed partnership interest
- Initiated strategic discussions for Taiwan market expansion
WHAT I DID
- Secured first international partnership with Hyve Group on behalf of Taiwan
- Managed end-to-end exhibition logistics including vendor coordination (printing, travel) and budget planning
- Designed all marketing materials and brand identity from scratch
- Developed brand positioning strategy for international presence
- Generated government-level partnerships and business development opportunities
[Forum] Digital Literacy in the Age of AI
+Digital Literacy in the Age of AI
Public Forum on Education, Technology & Critical Thinking
In 2025, I created a forum addressing one of education's most pressing questions: how do we prepare families and educators to navigate AI's impact on learning? By bringing together diverse perspectives - from European research to local teaching practice - the event fostered critical dialogue on digital literacy in an AI-driven world.
ROLE
Event Curator, Producer & Host
THE OPPORTUNITY
As AI tools rapidly integrate into education, families and educators need guidance on digital literacy, ethical use, and fact-checking. I designed this forum to bridge research, policy, and practice - creating space for meaningful cross-stakeholder dialogue.
IMPACT
- Convened 43 participants across education ecosystem (teachers, parents, students, professionals)
- 4.5/5 satisfaction for speaker quality and topic relevance
- Featured international scholar alongside local EdTech practitioners
- Audience feedback highlighted practical takeaways: AI verification methods, ethical frameworks, and pedagogical applications
WHAT I DID
- Conceptualized event theme and identified four critical discussion topics bridging global trends and local needs
- Recruited and coordinated diverse speaker lineup including international academic (Prof. Natalia I. Kucirkova), education researchers, and local practitioners
- Designed and executed multi-channel marketing campaign (social media, email outreach, community engagement) to attract cross-sector audience
- Secured venue and managed event budget
- Coordinated on-site operations including hospitality, technical setup, and logistics
- Served as event host and facilitator throughout the forum
KEY SESSIONS
"Global School Phone Policies: What's Next for Taiwan?" • "AI Ethics & Digital Literacy: Evidence from Europe" • "AI Fact-Checking Workshop" • "AI in Language Teaching: From Tool to Literacy"
Documentary Storytelling
[ShihStories] The Betel Nut Road
+A Taiwanese Aboriginal Family's Journey
Character-driven documentary • 7 minutes • Indigenous livelihoods & economic transition
Betel nut was once a multi-million dollar industry in Taiwan, but environmental and health concerns have led to its sharp decline. This documentary follows Blackwood and Pandora, an aboriginal couple running a small betel nut stand in Nantou County with their two children, as they navigate the challenges of sustaining their family business in a changing economy.
ROLE
Director, Producer, Writer, Editor, Camera Operator (A)
KEY THEMES
- Indigenous economic resilience
- Rural livelihoods and industry decline
- Family adaptation to economic change
- Environmental and health impacts on traditional industries
WHAT I DID
- Conceptualized and researched the story of betel nut industry decline in Taiwan
- Identified and built trust with aboriginal family subjects
- Conducted all interviews and directed observational filming
- Operated primary camera and coordinated second camera operator
- Wrote, edited, and structured final narrative
[ShihStories] Beyond the Books
+The Role of Cram School in Rural Taiwan
Character-driven documentary • 9 minutes • Educational inequality
Rural students in Taiwan face a double burden: traditionally demanding school schedules and limited support from under-resourced public schools. This documentary follows Mi-Szu (13) and Guan-Ting (13), two middle school students who attend cram school while navigating the challenges of rural education, exploring whether supplementary education offers a solution or adds to an already overwhelming academic load.
ROLE
Director, Producer, Writer, Editor, Camera Operator (B)
KEY THEMES
- Educational inequality in rural Taiwan
- Cram school culture and accessibility
- Youth academic pressure and mental health
- Public school resource limitations
WHAT I DID
- Researched educational disparities between urban and rural Taiwan
- Identified and gained access to student subjects and cram school
- Conducted in-depth interviews with students about their experiences
- Directed and filmed observational footage of daily student life
- Wrote and edited final documentary narrative
[ShihStories] The Color of Our Lands
+Farming Families' Mission of Industry Revitalization and Generational Change
Character-driven documentary • 15-20 min (estimated) • Rural aging & agricultural succession
Changhua County is Taiwan's smallest county with a thriving agricultural industry, yet it faces an ongoing aging population crisis - one out of every six people is elderly. This documentary follows farming families from Greater Changhua County across generations, exploring their perspectives on land, legacy, and the difficulty of passing family farms to the next generation.
ROLE
Director, Producer, Writer, Editor, Camera Operator (B)
KEY THEMES
- Rural depopulation and aging
- Agricultural Revitalization
- Generational perspectives on farming
- Regional revitalization in Taiwan
WHAT I DID
- Researched demographic trends and agricultural challenges in Changhua County
- Identified and built relationships with multi-generational farming families
- Conducted interviews spanning older and younger generations
- Directed observational filming of farm life and family dynamics
- Wrote and edited narrative highlighting generational tensions and continuity
[EdTech Taiwan] Growing Up in the AI Era
+Voices from Business, Nonprofits, and Education
Multi-stakeholder advocacy documentary • Digital literacy & youth development
As AI rapidly transforms how children learn and interact with technology, stakeholders across sectors are grappling with how to guide young people responsibly. This documentary brings together perspectives from leading technology companies, Acer, Child Welfare League Foundation (CWLF), FactLink (an organization dedicated to educate misinformation), and an experimental school to explore what digital literacy means in practice and how Taiwan can prepare the next generation.
ROLE
Producer & Storyteller (Oversaw 0-1 production with external video team)
KEY THEMES
- Digital literacy and AI education
- Cross-sector collaboration on youth development
- Corporate, nonprofit, and education perspectives
- Responsible technology use for children
WHAT I DID
- Conceptualized documentary theme and identified key stakeholder voices
- Recruited and coordinated participants across business, nonprofit, and education sectors
- Developed interview questions and story structure based on digital literacy expertise
- Oversaw external production team and provided creative direction
- Revised story structure and narrative flow throughout production
[SWAP] A Corporate Story: Freedom, But Not Alone
+SWAP Corporate Documentary
Corporate documentary • 8 minutes • Startup journey & innovation
This corporate documentary follows SWAP, a Taiwanese SaaS startup, on its mission to build a collaborative ecosystem for freelancers. Through interviews with its founder and users, the film captures their brand concept of 'Freedom, But Not Alone' (自由，但不孤獨) and their goal of fostering a 'co-create and co-share' (共創共享) environment for Taiwan's growing community of 'solopreneurs' and freelance professionals.
ROLE
Director, Videographer, Storyteller
KEY THEMES
- Startup ecosystem building
- The future of freelance work in Taiwan
- Entrepreneurship in Taiwan
- Brand identity & storytelling
WHAT I DID
- Conceptualized and developed the documentary's narrative structure to solidift the SWAP brand identity.
- Developed interview questions for founders and users to capture the brand's 'co-create' mission.
- Directed, filmed, and edited the corporate story.
[World Animal Protection] Investing in Others Southeast Asia Promotional Documentary
+Food Revolution at Kid Dee Farm, Thailand
Promotional documentary • 5 min • Animal welfare & sustainable agriculture
World Animal Protection's Investing in Others (IiO) funding program supports transformative food revolution projects throughout Southeast Asia. This documentary showcases Kid Dee Farm in Thailand, one of the program's success stories, crafting an emotionally engaging narrative from field footage to inspire global donor support for WAP's mission of creating humane and sustainable food systems.
ROLE
Storyteller & Editor
KEY THEMES
- Sustainable and humane farming practices
- Food system transformation in Southeast Asia
- Animal welfare in agriculture
- Donor engagement and impact storytelling
WHAT I DID
- Reviewed all footage captured at Kid Dee Farm in Thailand
- Identified emotionally compelling moments and narrative arc
- Structured story to showcase program impact and inspire donor action
- Edited and assembled final 5-minute documentary from existing materials
- Crafted narrative to connect global donors with on-the-ground change in Southeast Asia
Strategic Market Research
EdTech Taiwan Expo Strategic Market Analysis & User Personas
Industry Analysis Report
905 stakeholders surveyed at AI-driven market inflection. Three strategic personas informed expo design and exhibitor strategy, connecting 100+ companies with 12,121 educators.
Understanding the Parent EdTech Adoption Paradox
Quantitative & Qualitative Research Study
93% of parents support EdTech, yet attitudes don't predict investment. 100% declined school guidance despite barriers—revealing fundamental misunderstandings about parent engagement.
TRANZEND Competitive Market Analysis
Competitive Market Analysis
Competitive analysis redirected Taiwanese techwear brand from US to Asia-Pacific markets. Strategic pivot prevented costly expansion mistakes and aligned resources with high-potential regions.
Taiwan Insight Season 2
Discover how Taiwan leads innovation across sustainable textiles, smart healthcare, agricultural machinery, and AI server production.
Taiwan Insight Season 2
Discover how Taiwan leads innovation across sustainable textiles, smart healthcare, agricultural machinery, and AI server production.
Taiwan Insight Season 1
Explore why global buyers choose Taiwan. From smart transportation and healthcare to circular wastewater systems and the metaverse, Taiwan delivers solutions that push the boundaries of innovation.
SHOW You What's New
I met with vendors across Taipei's major trade shows to uncover their business goals, challenges, and the innovations driving their next breakthroughs.
YouTube Shows
I have produced and hosted YouTube shows, helping the world see Taiwan's multifaceted industries with appealing commercial insights!